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Entrepreneur Web Site Showcases American Spirit
Puget Sound Business Journal, February 21-27, 2003

There is nothing more American than the entrepreneurial spirit! The energy, inherent in the disparate peoples who make up the American population, has blended together to produce the most innovative and driven nation on earth.

The impetus comes from the desire to throw off the shackles of "the old country" and to jump in with both feet, and try to make a success out of a fresh start in the New World.

Fast forward and look at what has been achieved. It is miraculous in many ways, a true feat of entrepreneurial spirit, determination and innovation. Of course, along the way many mistakes have been made, and continue to be made; we pay a high price for progress at times.

With this perspective freshly engraved on my mind I took a look around the local community to see where current entrepreneurial activity is centered, and to see how far we've come in just a handful of generations.

It didn't take long to find the subject of this week's analysis, the Northwest Entrepreneur Network, http://www.nwen.org — a "nonprofit, professional association dedicated to helping entrepreneurs succeed. NWEN offers unique networking opportunities and resources for entrepreneurs, investors, and service providers."

It is clean, professional and easy to use. It has a pleasant design, soft colors, plenty of space — room to breathe! One of the first things I noticed on the home page were the sponsor logos.

Overall, I was very impressed with the scope, depth and quality of the Northwest Entrepreneur Network Web site.

I was interested to see just how this group of community-minded individuals could put together a nonprofit to serve the needs of local entrepreneurs, so I went to the programs area first and then the calendar of events.

I was very pleasantly surprised to see so much activity available for a budding J.P. Morgan. There are Venture Breakfast Meetings where there are presentations and speeches by current and former entrepreneurs, a great networking opportunity and probably good food too!

Past notes on these meetings are made available on the site. I found this kind of resource in many places on the site, which is very useful. Kind of like an archive of the most recent activities available as free downloadable PowerPoint presentations.

The breakfast meeting this month is, coincidentally, titled: "Costco: The Story of Entrepreneurial Enterprise," presented by Jim Sinegal, president of Costco Wholesale Corp.

Other activities hosted by the forum include: Entrepreneur University, a multiday course to help startup exec's through fund raising and other shark-infested areas. There are seminars, the Five Minute Forum — where you literally get five minutes to perform your extended elevator pitch of the business plan — the Venture Success Program, which is designed to refine the business planning process, and the Executive Roundtable, which is a forum for executives to discuss issues together.

For me the most interesting event that is hosted by the NWEN is the Early Stage Investment Forum, which will be held this year on March 27 in Seattle.

ESIF provides a venue for up to 15 startup companies to present a 15- minute version of their business plan to a roomful of angel investors, venture capitalists and investment bankers. Having been through the process of presenting to all of these constituents I know how hard it is to get time in front of them, and to make an impression.

This is a critical function for a startup, and the NWEN provides a service here that is absolutely the best opportunity in town today for an entrepreneur to shorten the time it takes to raise much needed capital.

Entrance to the ESIF for applicants is all handled on the Web site in a very clear and well-put-together interface, basically all aspects of this site functioned very well. At times the site was a little slow. Of course, that may have been something on the Internet or at my end, it's always hard to say. But otherwise it was flawless.

Having cruised through what I considered the most important areas of the site I then took a look at the other areas, including membership, sponsorship, extensive site map, and the history of the network, which was founded in 1985.

Overall, I was very impressed with the scope, depth and quality of the Web site and what it offers those startup pioneers. There aren't the perils in this space that the original pioneers face, although succeeding in this current economic environment is no easy task.

But what NWEN provides is a level of support to these new pioneers that just wasn't available in the "good old days."

Bottom line is, its great to see the entrepreneurial spirit alive and well in the Northwest. There's nothing like a startup to get the blood flowing!

Richard Lancaster is an independent writer and technology-marketing consultant with over 20 years of experience in the high-tech and financial services industries in Britain, Australia and the United States. Most recently he was the CEO for six years of CobWeb. Prior to CobWeb he was director of marketing at Nextel. He can be contacted at richard.lancaster@attbi.com. © 2003 American City Business Journals Inc.

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