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The story of Polyform begins
in the clear blue waters of the North Atlantic as two
budding plastics
engineers invent and produce the first flexible, inflatable
buoy. The year was 1955 and soon their product had
become the buoy of choice for people around the world.
InfoAdvantage assists Polyform in a Web
site redesign, making the site more friendly for
both visitors and search engines. The redesign accelerated
Web site traffic, particularly to pages containing
product information. Targeted traffic doubled in just
a few weeks. A pay-per-click online advertising program
further builds Polyform's brand and visibility, maximizing
its Internet presence.
The site introduced a graphics
library to assist Polyform's distributor network
market its products. Distributors and retailers can
download catalogs, product images and information for
their sales and
marketing programs.
Web: www.polyformus.com
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