Objectives
ITC2 wanted to create a Web site to effectively market its radically new approach of certifying information technology professionals using its pioneering Experience Certification to evaluate, quantify and compare the real-world experience of IT professionals.

Our Strategy & Approach
InfoAdvantage designed a strategy to use ITC2’s Web site as a key marketing and branding tool to position ITC2 as the thought leader and Experience Certification as the preferred standard in IT profession development. We:

1. Identified and pinpointed ITC2’s value proposition to its target audiences: IT professionals who can benefit from Experience Certification, employers who want to hire the best IT talents with confidence, recruitment professionals who look for a proven method to help them assess candidates, and potential partners such as professional associations and certifying organizations.
2. Designed the information architecture, content and navigation to make valuable and relevant information readily accessible to each of the target audiences.
3. Created navigational aids to help candidates find and understand the requirements of specific certifications of interest to them.
4. Used distinctive and classy visual design concepts to position ITC2 as a world class organization and industry leader.
5. Designed interactive tools to engage visitors and persuade them to take appropriate steps to begin using ITC2’s Experience Certification. 

Outcome
ITC2’s new Web site was planned, designed and developed on time, on budget, with excellent feedback from target audiences.  The site continues to receive excellent reviews and helps establish the company’s leadership role in the industry. 

Web: www.itc2.org

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