Objectives
Pentz Cast Solutions planned a compelling Web site as an integral part of its marketing strategy to generate sales leads from target clients, offer technical support to customers, and expand its reach to new markets.

Our Strategy & Approach
InfoAdvantage designed a strategy to position Pentz Cast Solutions as an industry leader in casting solutions. We. 

1. Collaborated with Pentz to identify the company’s key target audiences and customers, and pinpoint value propositions and messaging to each of them.
2. Designed a content strategy to focus on the company’s core competence, with valuable case studies to demonstrate the company’s capabilities and build credibility.
3. Developed a site that demonstrates quality throughout, with excellent design, easy navigation with one or two click access to content that is relevant and valuable to help achieve visitors’ goals.
4. Engage visitors and to encourage them to begin doing business with the company, we designed calls-to actions and interactive features that are strategically positioned throughout the site.

Outcome
The Pentz Cast Solutions Web site showcases the company’s capabilities, builds credibility, invites actions from potential clients, reduces technical support cost, and positions the company as a leader.  . 

Web: http://www.pentzcastsolutions.com

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