Objectives
Polyform U.S., a leading manufacturer of buoys, fenders and accessories, wants to build a highly effective online marketing tool to enhance its distribution channel domestically and worldwide.

Our Strategy & Approach
InfoAdvantage assists Polyform U.S. in a variety of Web site enhancements, online marketing and e-commerce projects. We.

1. Re-developed Polyform’s Web site to improve the site’s navigation and searchability so that it is friendly to both visitors and search engines while maintaining the site’s branded look-and-feel.
2. Created various enhancement projects including an online graphics library that offers distributors and retailers easy access to graphics to enhance their marketing effort.
3. Designed and manage a search engine marketing program to increase the site’s online visibility in target markets worldwide.
4. Created and manage a pay-per-click online advertising program to continuously build the company’s brand and visibility to its target customer base.
5. Design and implement a pilot e-commerce project.

Outcome
The site enhancement and marketing initiatives have resulted in many successes.  Visits to product pages online doubled within several weeks of the enhanced navigation tools.  With optimization the company’s Web site is now listed in the top positions on search engines.  Pay-per-click advertising strategies build the company’s brand, enhance its visibility, and bring visitors to the Web site leading to more productive sales channels.

Web: www.polyformus.com

More success stories