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Once we have agreed with the client on
the vision and strategic direction of the Web site,
we
create
a Web
Site Plan. This Plan provides
a detailed framework for implementing the Web strategy.
It focuses on goals and functional requirements;
target audiences; navigation design; and a content
plan. In addition, we create graphical presentations
of how the Web site will look.
Our design is driven by a user-focused
approach. We create personal connections with the target
audiences and provide easy-to-use "paths" for
them to accomplish their goals in the site.
We carefully design the navigation so the target content
is only one or two clicks away. This effort pays off
and enhances user experience, encourages repeat visits
and increases the Web site’s stickiness.
Our design is equally driven to get the
client's message across and to enhance its brand and
image.
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