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A Web site does not exist in a vacuum.
Working as a partner with the client we
gather information about its competitive environment.
We
review competitor
sites
and industry
trends that may create opportunities or affect the
client's Web strategy.
We review the target audiences’ goals,
preferences and technology comfort level. We discuss
with the client its target positioning in
the industry and market. Using the intelligence we
have gathered we identify and review sites that
are
good benchmarks.
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