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In the strategy development stage, InfoAdvantage
works with the client to clarify its business goals,
establishes
Web
site
objectives
and determines success
measurement
criteria. We focus on the client's value proposition,
its competitive environment and elements that differentiate
its business.
We review the essence of the client's
brand and identity. We assess its current Web
site.
We identify
and analyze the target audiences – what’s
important to them and what will earn their trust and
business. We review the business process and technical
requirements and
discover
ways
to use
technology to create value.
The outcomes provide a solid foundation
for defining the vision and requirements for the Web
site.
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