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Channel partners play a crucial role in most technology
vendors' marketing and servicing strategy, representing
in many cases over 80% of
revenues. Recognizing
that indirect sales channels are
critical to market penetration, we research and identify
qualified partners,
solution providers
and resellers who are strategically positioned in the
enterprise, midmarket and SMB markets in clients' target
industry
sectors.
Target partner data may be imported into a database.
As a result, clients ramp up channel development quickly,
increase revenues through indirect sales channels,
increase partner performance, and increase ROI of their
channel investment.
InfoAdvantage's online and primary competitive
intelligence expertise originates from our pioneering
subscription-based
publication, InfoAdvantage
Internet Guide, first published in 1995. Hundreds
of Web site reviews were
detailed in the
50 issues of this leading edge publication with many
blue chip companies, investment banks, libraries
and government agencies among paid subscribers.
Below are selected
competitive intelligence projects.
- Developing target company lists and competitive
profiles
- Performing competitive intelligence
research
- Building e-libraries
Read
case study.
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