At InfoAdvantage, we have extensive experience working with organizations of all types and sizes, particularly in high technology B2B and retailing B2C. This includes helping companies with:
InfoAdvantage has helped a number of companies in high tech and retail industries meet their short- and long-term marketing goals:
Global Software Provider
Managing multiple regions and languages was a critical component for this software manufacturer. To help them drive their global marketing strategy, we designed and built a website with a customized content management system incorporating 7 languages and 13 regional sites. The sites include interactive samples and purchasing tools, embedded videos, and a partner portal. To capitalize on their new international site, we developed e-mail templates for use in multiple campaigns and a pay per click advertising program.
Leading Microsoft Gold Partner
This company was looking to grow from a regional base to a strong North American presence. We created an engaging, content-rich site with intuitive navigation, and compelling interactivity that offered multiple paths to key buying information. We also integrated online and print marketing, including development of corporate and product-specific brochures, case studies, white papers, trade show displays and online and direct marketing campaigns. As the company's reach has grown, we have expanded the original site, and built microsites to drive specific product marketing and sales. We have won multiple awards for our work with this company, including a visual print design award and three consecutive WebAwards.
International Software Manufacturer
Expanding its presence in the U.S. was the primary strategic goal for this vertical software developer. We developed an award-winning website that better positioned their products and extended their reach into the North American market. In addition, we marketed an informative Webinar series and crafted a direct mail and e-mail online campaign to increase interest in their products and drive visits to their U.S. site.
Multi-location Retailer
We helped this multi-location retailer of high-end consumer products become one of the first adopters of web marketing in its industry. For the last 15 years, this retailer's website has been one of its key sales generators and a critical relationship-building channel. We developed targeted messaging for multiple unique audiences and then designed content, navigation and interfaces for them to easily access information relevant to their specific needs. As the web has evolved, we have re-designed the site multiple times to take advantage of emerging technologies and marketing trends. Throughout its history, the website has consistently ranked at the top of search engines and won numerous awards and industry accolades.
Specialty Retailer
This specialty shop wanted to expand its reach beyond its brick and mortar storefront to reach a broader customer base, sell online and build a loyal community around its products. We created an interface for visitors to easily find the products they needed, and designed content and navigation to encourage them to purchase products that might also be of value to them. In addition to building and maintaining an award-winning site and online shop, we crafted and manage an ongoing e-mail marketing program to drive sales and build customer relationships.
Country Store
A small-town retailer of specialty supplies was looking to broaden its market reach and garner online sales. We developed an award-winning e-commerce site, including a special-order center, that established a strong online presence for the company, and drew new customers from across North America. Our online marketing strategy for this company includes a pay per click campaign and SEO program, as well as a monthly online newsletter.
Professional Services Firm
As a service firm in an exceedingly competitive market, this company needed a multi-channel, integrated marketing strategy that would reach potential clients and build the firm's name recognition. We used a combination of SEO strategy and an aggressive pay per click campaign to draw in prospects, and developed an engaging and informative website that led to a high rate of client conversion. In order to reach customers through as many channels of media as possible, we also produced a series of television advertisements and online videos, created a referral direct marketing program, managed public relations, designed and delivered print materials, and maintain an active and informative blog.
